Founded by Donna Williams in 2003, our agency is proud of our mission to be the premier source for friendly client care and thorough insurance services. We believe our approach to taking care of our clients is unique, and are proud of experience in personal and commercial insurance.

Donna has been in the insurance industry for 33 years and in October of 2003, Donna opened the doors of her own agency.

Donna has been involved in several organizations including Insurance Women of the Metroplex, Independent Agents of Tarrant County, Independent Agents of Texas, and Federation of Insurance Women of Texas. She is currently serving as President of the Federation of Insurance Women of Texas. She is also on the board for parks and recreation for the City of Bedford.

Donna has been married to her husband Dennis for 33 years, and have six children, and twenty grand children.


Our People

Ashley Williams
Account Executive

Ashley grew up in the business. She started filing on school holidays as a child, and eventually in 2005 started her career in the business. She is now going on her 12th year in the business. She is our Personal Lines Specialty products, and our Commercial Lines Renewal Specialist. We like to call her our jack of all trades. She helps with our IT, and enjoys designing our Marketing materials.
Ashley is a mom of three kids. She has Julissa, age 11, Ryan, age 9, and Savanna, age 6. They enjoy various different activities as a family. Ashley also enjoys baking and decorating cakes in her free time.

Cheryl White
Commercial Lines Account Manager

Cheryl has been in insurance and customer service many years, and has previous experience in the worlds of for profit education and finance.

She is a member of Insurance Women of the Metroplex, and Federation of Insurance Women of Texas.

She is a wife to Doug White of 45 years, a mother to two young men, and a grandmother to three wonderful grand children. She has a strong passion for her family. She enjoys spending time with friends and family on the weekends playing games, and visiting.

          Doug White

Doug brings his insurance experience, and many years of customer services expertise in big box retain and real estate. He has received his designation as a Commercial Lines Coverage Specialists. He is active in many networking groups across the Metroplex.

He is a family man, husband to Cheryl White of 45 years, is a father to two young men, and a grandfather to three wonderful grandchildren. He enjoys many sports, but has a special place in his heart for tennis, and Frisbee golf.

Riley Moore
Licensed Personal Lines Specialist

Riley recently moved down to Texas from Ohio, but was originally from Pennsylvania. She obtained her Insurance license and hit the road running; learning all about insurance, and servicing our clients. She started her insurance career with Allstate, and decided independent was the way she wanted to go.  She came to further her career with us in January 2017.

She has a long time boyfriend, enjoys spending time with friends, and going to musical festivals in her spare time. Riley is our Personal Lines Guru!